Attendee Profile Pages, Groups and Match Making

Exhibitor Booth & Profile Pages with Live Video Chat

Educational and Breakout Sessions

Keeping Current – Session 1A

The first step in keeping your skills current is to identify the talents which employers value the most in your field. Once you have identified your target skills, make a professional development plan to chart your career trajectory and then strengthen or gain the most in-demand skills for your occupation. Professional associations offer workshops at annual and regional conferences and throughout the year. Many organizations have online tutorials or workshops. Review agendas and speak with leaders of those organizations to identify opportunities.

Liability and Insurance – Session 1C 

Companies must ensure that their marketing is fair and accurate. Several companies have already faced civil lawsuits or regulatory actions for allegedly claiming that their products are effective against the novel coronavirus. Unsupported marketing claims can expose a company to potential liability under state consumer protection statutes.  To mitigate these risks, companies should support any advertising claims with research and data, and they should not merely parrot claims made by manufacturers of similar products. 

Keeping Employees – Session 2B 

There’s this common assumption that today’s employees, especially those of the Millennial crowd and younger (born in 1982 or after), are frequent “job-hoppers”. More specifically, that they quit / change jobs way more often than past generations did and that they are typically always on the look out for themselves and their next career step rather than staying loyal to one company.  What you might find surprising is that this assumption is actually incorrect, statistically. Employees today, on average, stay longer with a company than they did 25 years ago.  

Where to find new Biz – Session 1B

Generate good old-fashioned word-of-mouth by participating in networking organizations and events relevant to your industry and your customers. Be sure to approach networking with the attitude, “How can I help others?” rather than “What’s in it for me?” Build referral-generating activity into the sales process. For example, send a follow-up email asking for a referral after a customer has received their order from your e-commerce site. Have your B2B salespeople ask for referrals when they follow up with customers to answer questions after the sale.

How to find new talent – Session 2A

 Great job descriptions do more than list employee requirements and responsibilities. They tell a story about your company and offer the candidate a glimpse of the future and their role in it. There are tried and tested rules for writing a job description that attracts the best employees.  The point of cultivating an attractive workplace is to make recruiting the most qualified candidates an easier task. If your business garners a reputation for providing worker satisfaction, it is likely the world will spread to future employees.  

Travel Alternatives – Session 2C 

More than ever, the virus pandemic and the time and trouble of getting to and flying out of an airport makes companies rethink the need to travel.  The key question is: Do I really need to meet this person face-to-face to achieve my goal? When you answer that question you may discover there’s still an awful lot of business — staff meetings, project reviews and training, to name a few — that can be done without meeting personally. Even small and medium-sizes businesses can afford some type of conferencing that gives them real-time, almost-like-being-there communication. 

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